This November, the global diving industry will gather in New Orleans for four days of business, education, connection, and a milestone celebration 50 years in the making.
DEMA Show® 2026 takes place November 3–6 at the Ernest N. Morial Convention Center, bringing dive professionals from around the world together to discover what’s new, conduct business, strengthen industry relationships, and celebrate 50 years of connection, innovation and growth.
Produced by the Diving Equipment & Marketing Association (DEMA), DEMA Show is the world’s largest trade-only event for businesses in diving, travel and action water sports. The 2026 event will bring together over 500 exhibitors, 250 educational offerings, and more than 7,000 professionals representing more than 60 countries.
DEMA Show has also received national recognition from Trade Show Executive for its continued growth and attendee engagement. The event earned Fastest 50 honors for Total Attendance, Next 50 recognition for Exhibiting Companies, and recognition as a finalist for a 2026 Gold 100 Grand Award in the “Stickiest Show Floor” category.
Across the Show floor, attendees can explore the latest dive equipment, technology, training resources and travel destinations while meeting directly with the companies and professionals shaping the future of the industry.
The Product Showcase will offer another way to discover standout products, services and solutions from DEMA Show exhibitors. New for 2026, attendees can scan the QR code displayed with each entry to vote for their favorite in the Product Showcase Attendees’ Choice Award. The winning entry will be announced Friday, November 6, at 1:00 PM at DEMA Central.
Beyond the Show floor, attendees can participate in an extensive educational program featuring sessions, workshops and seminars designed to address industry challenges, strengthen professional skills and support business growth. New for 2026, Friday will feature education specifically developed for dive instructors, along with a Friday-Only Pass for qualified professionals who are unable to attend the entire week.
This milestone year will also introduce new ways to connect with DEMA Show’s history and community. Hall of Fame Ambassador Neal Watson and returning Hype Ambassador Rocio Bunker will help bring the celebration to life through appearances, interactive activities and attendee engagement throughout the Show.
The popular DEMA Show Treasure Hunt also returns, encouraging attendees to explore the exhibit hall and connect with participating exhibitors. This year’s grand prize is a seven-night dive vacation for two at Blackbird Caye Resort in Turneffe Atoll, Belize, with additional prizes available to participants who complete the hunt.
Attendees and exhibitors can also participate in the “Share Your DEMA Show Story” campaign by submitting favorite memories, milestones and photos from past Shows. Selected stories are featured on the DEMA Show website, celebrating the people and experiences that have shaped the event over the past five decades.
A centerpiece of the anniversary festivities will be the official DEMA Show 50th Anniversary Celebration on Thursday, November 5, from 6:00–9:00 PM at Mardi Gras World. Guests can explore the iconic Float Den and enjoy photo opportunities, then gather in the River City Ballroom for appetizers, beer and wine, entertainment, networking, raffle prize drawings and special anniversary presentations.
The celebration is open to registered DEMA Show attendees, exhibitors and media who are 21 or older. Advance tickets are available for $10 and can be added during Registration.
Whether you’re looking to meet suppliers, connect with buyers, discover new products, generate leads, or strengthen longtime industry relationships, DEMA Show offers four concentrated days of opportunities that can’t be replicated anywhere else.
If diving is your business, you need to be at DEMA Show 2026.
Join the industry in New Orleans, November 3–6 and register today at DEMAShow.com.
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