It can be challenging for new outdoor manufacturers to stand out in an already flooded industry. One of the only ways to match the influence and reputation held by the biggest brands is to make a splash in your local market.
From the Ground Up is a Northwest based brand that got some attention last year through a partnership with the Washington Trails Association. They are an access-minded company, donating 5% of earnings from every sock back into stewardship and advocacy of local public lands. FTGU makes a quality merino blend sock worthy of merit beyond advocacy, and we’ve decided to include their Front Runner ski sock with picks this year.
The Front Runner is a medium thickness ski sock that is unique from the competition in the way its padding is distributed. It’s support is centered around the foot, leaving the shins with a sheer, soft layer that provides the best possible engagement with your boot. Graduated compression around the calf has a more aggressive fit as it moves further down the leg, reducing acid buildup and giving more support to the upper ankle. This same elastic compression method is used underfoot to support the rider’s arches.
The only thing we have to criticize about the Front Runner is the price: it costs as much as the top line name brand socks on the market, but doesn’t quite yet have the presence to be an easy choice purchase.
Our Overall Review
We have thoroughly tested - and read reviews from other experts and users. In summary, this is what we think:
Things we like:
-
Quality merino sock with all the features you’d find in competitors
-
Textile manufacturer with a commitment to conservation
-
A conscientious company profile
Things we don't like:
Expensive without the warranty of Darn Tough or competitors
Where to buy:
Specs & Features
- Primary materials: 27% merino wool, 27% polypro, 38% nylon
- Thickness: Medium thickness
Our Overall Review
We have thoroughly tested - and read reviews from other experts and users. In summary, this is what we think:
Things we like:
-
Quality merino sock with all the features you’d find in competitors
-
Textile manufacturer with a commitment to conservation
-
A conscientious company profile
Things we don't like:
Expensive without the warranty of Darn Tough or competitors
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