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Anastasia Hamurari, Travel and Gear Writer


Bluefin Cruise 12’ SUP Board Review

Built for long distances and adventures the Bluefin Cruise 12’ is a stable and ideal board with exceptional tracking. At 12’ long and 33” wide you’ll experience more speed and better tracking than the 10’model, making this board suitable for quick-learners and ambitious paddlers.

Like most of the Bluefin iSUP boards, the Bluefin Cruise 12’ is perfect for all levels. One of the big advantages of the board is its size, allowing great stability on the water, however, it also makes for a great choice for advanced paddle boarders looking to go further distances and do more exploring. As well as being suitable for beginners right through to advanced paddle boarders, the larger size makes it great for family fun, or activities such as fishing.

The Bluefin Cruise 12’ includes incredible accessories like the other Bluefin boards making it a great purchase for any level of paddle boarder. No compromises were made on the quality or the features of the board, providing you with a fun and comfortable paddle boarding experience.

Our Overall Review

We have thoroughly tested - and read reviews from other experts and users. In summary, this is what we think:


Reasons to buy

  • Lots of room to grow as a paddle boarder (go from novice to skilled)
  • It comes with a kayak seat
  • Robust build, resistant both to sun and punctures
  • The board has a 5-year warranty from the manufacturer
  • Suitable for complete newbies and intermediately-advanced paddlers

Reasons NOT to buy

  • The board is quite heavy
  • The plastic paddle handle isn’t too comfortable


  • DiveIn Score: 4.7/5 
  • Construction: 4.7/5
  • Stability: 4.9/5
  • Maneuverability: 4.7/5
  • Portability: 4.5/5
  • Price/Quality: 4.7/5

The Bluefin Cruise 12’ SUP board is the needle in the haystack that shines with its versatile design and a beginner-friendly performance. It includes everything a board in the all-arounder category is supposed to have and more. To put it simply, there are (almost) zero shortcomings that would make you doubt the purchase. Read on to find out more about it.

See the complete list of the best Paddle Boards here!


  • First things first: the Cruise with the length of 12 inches is equipped with a diamond grid crocodile pad. This is very nice to stand on, to step back on, while you go on longer excursions
  • The kick pad placed at the tail of the board comes in handy every time you step back to make a pivot turn
  • The 3 handles, along with the 2 safety handles at the front give you what you need to get to the water
  • We love that the 2020 model has the 2+1 smart-lock fin system. It makes packing so much easier. Stacking too, for that matter. Removing the side fins to increasing turning prowess is great to try when upping your skills.
  • ‘Paddle. Camera. Action’ is the perfect order for the functioning of the built-into-the-board GoPro mount.  No harsh waves or inexperience in paddling will come in the way of you creating the memories of a lifetime.
  • There are 9 D-rings attached to the Cruise 12’ SUP board. Whether you need to attach the kayak seat that comes with it or a dry bag with an extra change of clothes, you’re got plenty of options.
  • The bungee chords are tied and locked under a rubber enclosure, ensuring you don’t lose your precious cargo in the middle of the deep blue sea.


bluefin cruise 12’ sup board review 2

Bluefin Cruise 12’ SUP Board Review: Key Specifications

  • Best Suited For: 190lbs+/beginners and advanced//fishing/family fun
  • Material: 1000 Denier Exo Surface Laminate PVC w/drop-stitch technology
  • Volume: ~280 liters
  • Capacity: 309 lbs.
  • Dimensions: 12’ x 33” 6”
  • Weight: 34 lbs.

Where to Buy:


There’s more to the board than meets the eye. In fact, there’s a lot more to the board. We’re talking about the fiberglass shaft paddle, the dual-action pump, the coiled leash, the travel backpack, the kayak seat kit, the repair kit, and the waterproof phone case. Doesn’t sound too bad for the price tag of the bundle, right?

  • Paddle: Starting off with the tool that is so central to paddling, we have a fiberglass shaft paddle with a PU blade. Though the handle on the paddle is one area Bluefin could improve the weight of the unit makes up for it nicely. Good thrust and feel.
  • Pump: The single-chamber dual-action pump won’t impress, but with a lot of people opting into an electric pump it maybe doesn’t matter. No matter what, you’ll get your SUP pumped up to the recommended 15-18 PSI without too much struggle.
  • Leash: A coiled leash with Neoprene band? Yes, please! Bluefin Cruise 12’ comes with one and we couldn’t be happier about it. There’s also a Nylon loop on a swivel attached to the end of the band with velcro for quick removal. It’s a whole package.
  • Backpack: The backpack you can store your essentials in is oversized. This is great – you’re not restricted to bringing just the bare essentials with you. Stuff it up to the brim in the multiple pockets the backpack contains and you’re good to go.
  • Kayak seat kit: Perhaps the best accessory included in the bundle is the kayak seat kit. In other circumstances, you’d have to purchase it separately, which is why it makes it so much more special to have the kit as a freebie.
  • Repair kit: It’s always good to have a couple of quick-fix solutions with you whenever you are dealing with outdoor adventures. The repair kit that’s included in this accessory bundle features exactly that – a valve wrench and a few PVC patches. Better be safe than sorry.
  • User manual: Paddling beginners who have never maneuvered a SUP board before, this one will pleasantly surprise you. The user manual that comes with the board eliminates the need to search for youtube videos (that aren’t often there to begin with).
  • Waterproof phone case: This one is an unexpected but nevertheless exciting bonus. In the digital age of today, the chances of you leaving your smartphone at home are super low. Bluefin considered this and included a waterproof phone case for your electronic device to stay safe at all times.


bluefin cruise 12’ sup board accessories


You probably already know (and if you don’t, keep on reading) that wider SUP boards provide paddlers with the best stability. Bluefin Cruise isn’t an exception. With 33 inches, it’s as stable as any board designed to withstand 330 pounds of weight can get. The strength of the PVC stitching makes it rigid enough to withstand up to 28 PSI.


We found Cruise 12’ to be an ideal SUP board for recreational paddling. Whether you decide to bring your child with you or explore the surroundings by yourself, the board will be your best friend.

Surely, you might not be able to go all out and catch big waves with it, but this isn’t applicable to, say, fishing or yoga anyway. What you will be able to do is navigate your way around the calm waters at your own pace while enjoying the views that smoothly interchange in front of you.

bluefin cruise 12’ sup board maneuverability 1


How portable is Bluefin Cruise 12’ SUP board? Very, if you ask us. The bag is big enough to easily handle all the accoutrements of the package without struggling to mash them in. It’s also comfortable enough to bike with, a test that not every board passes.

And even though the board is on the heavier side, wheels make rolling your way to the water almost a pleasure.

bluefin cruise 12’ sup board portability

Price/Quality Ratio

We can’t stress enough how impressive this board’s price/quality ratio is. Costing less than some of the other high-quality boards on the market, it’s an interesting alternative in terms of the price tag when considering the kayak seat and waterproof phone bag comes as standard.

This is justifiable too. When you take the high-end drop-stitching technology and the multitude of accessories into consideration, you get a nice deal that is too hard to pass.



Do we recommend it?

If looking for an inflatable SUP board with plenty of accessories, Bluefin Cruise 12’ might just satisfy your requirements. It’s an investment that will pay off sooner than later. Neither quality nor the features of the board are compromised, meaning that you’ll be getting a great deal by definition.

Are stability and the bonus of a kayak seat kit your priorities? Then go ahead and bookmark this board before it goes out of stock.

See the complete list of the best Paddle Boards here!

What We Like

  • Lots of room to grow as a paddle boarder (go from novice to skilled)
  • It comes with a kayak seat
  • Robust build, resistant both to sun and punctures
  • The board has a 5-year warranty from the manufacturer
  • Suitable for complete newbies and intermediately-advanced paddlers

What We Don’t Like

  • The board is quite heavy
  • The plastic paddle handle isn’t too comfortable

Where to Buy:

Where to Buy:

FAQ – Frequently asked questions about Bluefin Cruise 12’ SUP Board

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    What material is the Bluefin Cruise 12’ board made from?

    Bluefin Cruise 12’ SUP board is crafted from the finest 1000 Denier Exo Surface Laminate PVC that features the drop-stitch technology. 

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    How long will Bluefin Cruise 12’ SUP board take to deflate?

    This board won’t take more than a couple of minutes to deflate. Once you open the valve, twist the cap, and allow the air out, it’ll be less than 3 minutes before you’re able to pack and carry it back to your vehicle.

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    Is the Bluefin Cruise 12’ board heavy?

    It’s true – Bluefin Cruise 12’ SUP board isn’t particularly lightweight. That said, it’s not so heavy that you’ll need outside help to transport it from A to B.

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    Can I bring my dog on the Cruise board?

    You can 100% bring your dog on the board to cruise with you. The construction of the board allows for it, and your dog will likely enjoy it even more than you.

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    How long will the Cruise 12’ board last?

    With the proper care, you can expect your Bluefin Cruise 12’ board to last you anywhere from 5 to 10 years. With the 5-year manufacturer warranty, this is long enough for you to become the paddling master.


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