Can’t find the ideal beach umbrella for your next beach getaway? Sunday Supply Co. Natural Instinct might just be the sun shelter you’re looking for.

This vintage-inspired model needs very little time to install and provides you with shade spanning 2 meters. It stands 2.3 meters tall and has a timber pole with a tilt hinge so you can adjust the angle against the sun.

It’s not the best beach umbrella against gusts. The price alone will make some people balk

But for those looking for unmatched style and solid construction, the Sunday Supply Co. Natural Instinct will keep away harmful UV rays and make you look beautiful.

Our Overall Review

We have thoroughly tested - and read reviews from other experts and users. In summary, this is what we think:

4.5

Things we like:

  • check-mark
    Canopy has UPF50+ to keep you protected from harmful UV Rays
  • check-mark
    Vintage nautical-inspired hand-drawn lines look stylish
  • check-mark
    Sustainable timber pole passed the FSC gold standard for beech wood
  • check-mark
    Easy to carry and use
  • check-mark
    Durable overall construction
  • check-mark
    Tilts so you can enjoy maximum coverage

Things we don't like:

  • check-markThe screw pole base doesn't latch well onto the sand, making the beach umbrella weak against the wind
  • check-markTimber pole absorbs water, compromising its durability over time
  • check-markThere’s no vent to help with stability

Where to buy:

Sunday Supply Co Natural Instinct Product Image

Sunday Supply Co. Natural Instinct

Specs & Features

  • Material: Polyester Canopy, Timber Pole, Aluminum Alloy Ribs, Cotton Tassels
  • Canopy Diameter: 2 meters
  • Pole Diameter: 32 mm
  • Weight: 12.3 lbs.
See the complete list of the best Beach Umbrellas here!

This 2.3-meter-high and 2-meter-wide beach umbrella is a super stylish model with its hand-drawn lines and tassels dangling from the canopy. The polyester fabric also has UPF50+ for additional UV protection.

Its 32 mm-wide timber pole is sustainability-approved by FSC. The overall build of the Natural Instinct sun shade is stable and durable. However, compared to metal poles, a wooden pole can soak up water and compromise its lifespan.

There’s a tilting mechanism halfway through, and it’s also easy to use. You can adjust the angle against the sun without breaking a sweat.

The Natural Instinct Beach Umbrella has a screw pole base, so installing it was easy. On the other hand, it’s not threaded deeply, rendering it a bit weak against strong winds. The aluminum ribs underneath the canopy keep it from flipping inside out since there’s no vent on top to allow air to escape.

This Sunday Supply Co. Sun shelter is a well-built option, ready to keep away harmful sun rays but can’t stand up against gusts. It is lovely, though. If you’re willing to invest more than $250, like the look, its ease of use, and don’t think you’ll be facing strong winds by the beach, the Natural Instinct Beach Umbrella is for you.

Design and Construction

This beach shade from Sunday Supply Co.has a vintage nautical look with its hand-drawn lines, and cotton tassels. It stands 2.3 meters high, and its canopy is 2 meters wide, providing you with lots of shade.

Natural Instinct Beach Umbrella dimension.
Natural Instinct Beach Umbrella dimension.

The Natural Instinct Beach Umbrella has a polyester canopy, timber pole, and aluminum alloy ribs. Polyester is well-known in the outdoors industry for being lightweight, durable, and cost-effective. Whether it’s a beach chair, beach wagon, or beach blanket, there’s undoubtedly a polyester-made version. Compared to a sun shelter with a nylon canopy, it’s wrinkle-resistant and doesn’t shrink when exposed to heat. Though it may not be as tough as acrylic ones like Frankford Umbrellas, this Sunday Supply Co. beach umbrella provides a reliable canopy that can decently take abuse over time. It won’t tear after a handful of uses.

The timber pole is FSC-approved. It means you can trust that the company is ethically sourcing their wooden hardware. It adds to the timeless beauty of the Natural Instinct. It’s strong enough to get the job done, but you might have to worry about it absorbing water, compromising its durability over time. Aluminum poles like on the AMMSUN 7’ Heavy Duty Beach Umbrella, or better yet, rust-proof anodized aluminum poles like the one the EasyGo has, will last longer.

On the other hand, this sun shelter from Sunday Supply Co. has powder-coated aluminum alloy ribs to give them better strength. They keep the shape of this sun shade well and don’t snap as we experienced with the Qipi Beach Cabana.

Our main guide has more beach umbrellas if this one didn’t impress you.

Performance

With UPF50+ sun protection on the polyester canopy, you remain safe from 98% of harmful UV rays. That’s better than the SPF 25+ you’ll have from the Dig-git Beach Umbrella.

Stability-wise, although the Natural Instinct Beach Umbrella is well built, the screw base of the pole doesn’t anchor into the sand firmly. It’s not threaded deeply enough, and it can’t stand up against strong winds like weighted ones such as the BEACHBUB All-in-One and the Xbrellas can.

Not enough for solid stability.
Not enough for solid stability.

This beach shade from Sunday Supply Co. also lacks a vent to let air escape and help prevent it from flying off. But the ribs are robust and keep the canopy from flipping inside out.

The Natural Instinct Beach Umbrella offers a lot of coverage. It can shelter multiple people, making this sun shelter an ideal option for families.

Still not convinced? Click here for more alternatives. 

Ease of Use

Setting up this Sunday Supply Co. sun shade is simple- unfold the pole, stake the base into the sand, open up the canopy, and it’s ready for use. Tilt it against the angle of the sun for maximum coverage. We appreciate this little tilting mechanism working smoothly, making canopy adjustments easy. There’s no need to pull the entire beach shade out as we did with the Sport-Brella Portable.

Easy to set up and adjust.
Easy to set up and adjust.

The direction it is tilted does affect its stability against gusts of wind. Investing a few more minutes loading up sandbags in a shade model like the Sunphio Portable might be worth the trade-off.

Portability

At 12.3 lbs., the Sunday Supply Co. Natural Instinct Beach Umbrella is not the lightest sun shade out there. Alternative models like the Tommy Bahama Beach Umbrella only weigh 4.84 lbs., making it more travel-friendly. But it comes with a matching carrying bag so walking to the shore won’t be as laborious. If you have a beach wagon, you don’t have to worry about this.

Price/Quality

For a $250+ sun shelter, the Natural Instinct Beach Umbrella comes at a high price. It comes with high-quality construction, beautiful design, UPF50+ protection, and is easy to set up and adjust. It also has a matching carrying bag. This sun shade does perform well against the sun, but when strong winds come into play, it may fly off, and you’ll have to stake it into the sand again. You’ll probably need to invest in an additional anchor, which also means more money out of your pocket.

You can jump to our main guide to the best beach umbrellas if you still can’t decide. 

Buy this beach umbrella if:

  • You love to look stylish at the beach
  • You want a well-built shade

Related Reviews

Our Overall Review

We have thoroughly tested - and read reviews from other experts and users. In summary, this is what we think:

4.5

Things we like:

  • check-mark
    Canopy has UPF50+ to keep you protected from harmful UV Rays
  • check-mark
    Vintage nautical-inspired hand-drawn lines look stylish
  • check-mark
    Sustainable timber pole passed the FSC gold standard for beech wood
  • check-mark
    Easy to carry and use
  • check-mark
    Durable overall construction
  • check-mark
    Tilts so you can enjoy maximum coverage

Things we don't like:

  • check-markThe screw pole base doesn't latch well onto the sand, making the beach umbrella weak against the wind
  • check-markTimber pole absorbs water, compromising its durability over time
  • check-markThere’s no vent to help with stability
FAQ

Frequently asked questions

What is a good beach umbrella size?

A sun shelter at least 6 feet in diameter will protect more than just one person in its shade. The Sunday Supply Co. Natural Instinct Beach Umbrella is two meters wide (6.6 ft.), making it an ideal option, solo or with your family.

Are beach umbrellas worth it?

If you go to the beach a lot or are worried about sun exposure, Definitely!

If you choose a beach umbrella that suits your budget and needs you won’t regret it on long beach days.

Some things worth looking for when buying a sun shade include its construction, UV protection, stability, and portability. Ask yourself whether its quality is worth the price tag. All that said, if you want something that can accommodate more people, or provide a bit of privacy, you might want to get a beach tent or a beach canopy instead.

What is the best beach umbrella to purchase?

To save you some time and money, here are our picks after testing:

Best All Round: BEACHBUB All-In-One

Easy Setup, Portable: Sun Ninja

For Privacy and Canopy Protection: Qipi Beach Cabana

Portable and Tall: AMMSUN 7′ Heavy Duty Beach Umbrella

Classic and Conventional: Tommy Bahama Beach Umbrella

Crossover Canopy Tent: Sport-Brella Portable

Most Advanced: Sunphio Portable

You can also jump to our main guide to the best beach umbrellas for more options.

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